Work / Campaigns & Key Visuals
GCC Traffic Week 2026
A bilingual system where Arabic and English carry equal weight; photographic KVs put road-safety behaviour on real Abu Dhabi streets.
Client
Abu Dhabi Mobility
Role
Lead designer — identity, campaign system, environmental
Year
2026
Industry
Non-profit & public sector
Category
Campaigns & Key Visuals
Deliverables
Event identity · Bilingual KV system · Street & stage graphics · Digital banners
In this project: At a glance Identity & asset system Key-visual routes On-ground event Mobile In the real world
At a glance
What I didThe project in motion — a presentation board of the key pieces
In motion
Identity & asset system
What I didDesigned the event identity and bilingual (English/Arabic) asset kit
Assets
Key-visual routes
What I didConcept and design of each campaign route
In context
Route 1
Route 2
Route 3
Route 4
On-ground event
What I didEvent environment, signage and collateral
Assets
Mobile
What I didMobile screens
Assets
In the real world
What I didHow the work appears where it's used
Assets
