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Behind
(05) Open the desk — my world0/12
Behind vdesigns.eps
Name
Poonam Baid
Based in
Gurugram, India
Favourite format
.eps — it scales
Tell us your story
studied advertising, fell for typography, now I lead the pitch.
Poonam Baidme, mid-thought →
Creative licence · IN · 2026Poonam
BaidClass: visual designer · Valid: everywhere
psst — drag me around ↗
FromAge 18
ToToday
FlightVDS-2020
GateGurugram
Boarding pass
12 things that make me, me
  1. Haabu
  2. Jujutsu Kaisen
  3. The white Monster
  4. The oranges
  5. The mic
  6. Crash
  7. Her Dark Places
  8. Leftovers
  9. The red car
  10. The tattoo gun
  11. The polaroid
  12. The paint palette
0/12 found
The file
(01) The short version

Five years of turning open-ended briefs into scalable visual systems — for founders, studios and marketing teams who need the idea and the artwork to hold up everywhere.

I lead pitch ideation and translate briefs into clear creative directions across identity, packaging, campaigns, presentations, print and digital. I own client communication, coordinate production and keep the work consistent all the way to delivery.

Outside the brief I illustrate, make posters about things that matter, and build tools — like the studio's Creative Tracker, designed and shipped on Vercel to keep every project visible.

Ink — a flash sheet of my tattoos18 of my 70+ · click one to see it on skin
FLASHall of these live on me
(02) Experience — boarding passes2020 → now
Company
Chaos Global
Role

Lead Designer

Gate · Dates

Gurgaon
Apr 2025 — Present

On board

Pitch ideation, creative direction, client comms, production. Built the studio Creative Tracker on Vercel.

Status: boarding
Company
Thea Pâtisserie
Role

Head Designer

Gate · Dates

Bengaluru
Jan 2021 — Jun 2025

On board

Identity, packaging, menus, print and digital marketing — a cohesive premium brand system, concept to production.

Status: landed
Company
Beyond Hue
Role

Social Media Manager & Designer

Gate · Dates

Surat
Jun 2024 — May 2025

On board

Platform-specific statics and short-form for lifestyle and hospitality accounts; content, scheduling, analytics.

Status: landed
Company
StudioD
Role

Graphic Designer (Contract) · Intern

Gate · Dates

—
May — Aug 2023

On board

Branding and client projects in a fast-paced studio — creative direction, execution, client-facing design.

Status: landed
Company
Freelance, since 18
Role

Graphic Designer — first flight

Gate · Dates

Remote
Mar 2020 — Present

On board

Took my first paid brief at 18 and never landed. Founders, small businesses and studios — identity, stationery, print, surface graphics.

Status: still flying
(03) Skills & tools
Brand identityVisual systemsPackagingCampaign art directionEditorial & decksTypographyLayoutIllustrationProduction-ready artworkAI image + film direction
Tools I work inIllustratorPhotoshopInDesignFireflyFigmaCanvaProcreateMidjourneyChatGPTClaudeHiggsfieldVercelGitHubFinal Cut ProLogic Pro
Schooled
in ads & type.
Aaads & type, since 18
AND AcademyPost Graduate Diploma, Graphic DesignPGD
FLAME UniversityBBA Communications — Major Advertising & Branding, Minor Graphic DesignBBA
California Institute of the ArtsCertificate Course, Graphic DesignCERT
Sri Sri AcademyISC, Class XII — 96.5 percentile2021
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Write to me
poonamgarvbaid@gmail.com
LinkedIn ↗
Behance ↗
Instagram ↗
Gurugram, IN
IST
vdesigns.eps — about.eps● Available for freelance & full-time