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Non-profit & public sector —

GCC Traffic Week 2026

Client
Abu Dhabi Mobility
Role
Lead designer — identity, campaign system, environmental
Year
2026
Industry
Non-profit & public sector
Category
Campaigns & Key Visuals
Deliverables
Event identity · Bilingual KV system · Street & stage graphics · Digital banners

A bilingual system where Arabic and English carry equal weight; photographic KVs put road-safety behaviour on real Abu Dhabi streets.

In this project: At a glance · Identity & asset system · Key-visual routes · On-ground event · Mobile · In the real world

At a glance

What I didThe project in motion — a presentation board of the key pieces

In motion

Identity & asset system

What I didDesigned the event identity and bilingual (English/Arabic) asset kit

Identity & asset system
Identity & asset system
Identity & asset system
Identity & asset system
Identity & asset system
Identity & asset system

Key-visual routes

What I didConcept and design of each campaign route

In context
Key-visual routes
Key-visual routes
Route 1
Key-visual routes
Key-visual routes
Key-visual routes
Route 2
Key-visual routes
Key-visual routes
Key-visual routes
Key-visual routes
Key-visual routes
Route 3
Key-visual routes
Key-visual routes
Key-visual routes
Key-visual routes
Key-visual routes
Key-visual routes
Route 4
Key-visual routes
Key-visual routes
Key-visual routes
Key-visual routes
Key-visual routes

On-ground event

What I didEvent environment, signage and collateral

On-ground event
On-ground event
On-ground event
On-ground event
On-ground event
On-ground event

Mobile

What I didMobile screens

Mobile
Mobile

In the real world

What I didHow the work appears where it's used

In the real world
In the real world
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The Regatta

vdesigns.eps · gcc-traffic-week.pdf · 39 files