Client
Self-initiated
Role
Rebrand concept — logotype, palette, type, merch
Year
2023
Industry
Food & beverage
Category
Playground
Deliverables
Logotype · Colour palette · Typography · Tote, wristbands, tape · OOH
The 'e' in basket becomes a little basket: a rebrand that lets India's online grocer feel bigger, warmer and easier to spot, online and off.
In this project: At a glance · Logotype, colour & type · Brand applications · Out of home
At a glance
What I didThe project in motion — a presentation board of the key pieces
In motion
Logotype, colour & type
What I didLogotype, palette and type system
Brand applications
What I didMerch and packaging applications
Out of home
What I didBillboard