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PITCH

Non-profit & public sector —

American Heart Foundation

Client
AHA (pitch)
Role
Campaign pitch — KV routes, social
Year
2025
Industry
Non-profit & public sector
Category
Campaigns & Key Visuals
Deliverables
6 KV routes · Social

Type held completely still so the photography does the emotional work; legibility as the brief.

In this project: At a glance · Key-visual routes (pitch) · Social posts · In the real world

At a glance

What I didThe project in motion — a presentation board of the key pieces

In motion

Key-visual routes (pitch)

What I didConcept and design of each route

In context
Key-visual routes (pitch)
Key-visual routes (pitch)
Route 1
Key-visual routes (pitch)
Key-visual routes (pitch)
Key-visual routes (pitch)
Key-visual routes (pitch)
Route 2
Key-visual routes (pitch)
Key-visual routes (pitch)
Key-visual routes (pitch)
Route 3
Key-visual routes (pitch)
Key-visual routes (pitch)
Key-visual routes (pitch)
Key-visual routes (pitch)
Route 4
Key-visual routes (pitch)
Key-visual routes (pitch)
Key-visual routes (pitch)
Route 5
Key-visual routes (pitch)
Key-visual routes (pitch)
Key-visual routes (pitch)
Key-visual routes (pitch)
Route 6
Key-visual routes (pitch)
Key-visual routes (pitch)
Key-visual routes (pitch)
Key-visual routes (pitch)
Key-visual routes (pitch)
Key-visual routes (pitch)
Key-visual routes (pitch)
Key-visual routes (pitch)

Social posts

What I didSocial post design

Social posts
Social posts
Social posts

In the real world

What I didHow the work appears where it's used

In the real world
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vdesigns.eps · american-heart-foundation.pdf · 39 files